On 10th November 2021 Superdry let the public into their 28,000 sqft global flagship store on London’s iconic Oxford Street. The store will be the epicentre of Superdry’s style and sustainable fashion showcasing Original & Vintage, Superdry Studios, Superdry CODE, Superdry X and Performance Sport. The store nods heavily to a positive environmental legacy with all collections having green credentials and the store itself being as low impact as possible. The store also sees collaborative collections with the likes of Neymar Jr and Brooklyn Beckham.
Railston were delighted to be at the opening and to be one of the first few to explore the new store. Railston supplied and installed fixtures and fittings to both floors and it was a pleasure to see them fully merchandised and looking amazing.
More about the store can be found here.