Primark continue their expansion in Italy with their second fabulous store opening in Rome.
Following the success of Primark at Maximo, the fashion-loving Italians now have another Primark store in Roma, located at the Centro Commerciale Romaest. This store brings the Italian total to 7, with more planned for the future. As ever with Primark, the numbers are big – 350 new jobs, 53 changing rooms, 42 cash desks and 5,000m2 floor space for shopping heaven. Also as ever with Primark, the blue scissors were out for the opening, even though it was conducted with COVID restrictions in place. All the usual departments are there, as well as the licensed brands and products.
There is also a focus on sustainability and the environment. The store opened on 1st June and, due to COVID, there was a ticket entry system in place. However, this didn’t stop the Italian shoppers enjoying all things Primark once they got inside. Even though travelling over for opening was not possible, Railston were delighted to work on another project for Primark in Italy and will be over for a visit as soon as possible.